Case Study: Visual Identity Design for a Confectionery Bakery in Saudi Arabia

How Hawiat – a Visual Identity Design Company in Saudi Arabia – Successfully Built a Distinctive Brand

In the Saudi confectionery and bakery market, offering high-quality products alone is no longer enough. Visual identity design has become a critical factor in attracting customers and building brand loyalty. In this case study, we present a real experience that demonstrates how Hawiat, a visual identity design company in Saudi Arabia, helped a confectionery bakery transform from a traditional business into a striking and scalable brand.

Project Overview

• Business Type: A bakery offering a variety of Eastern and Western sweets, as well as daily baked goods.


• Location: Saudi Arabia, in a competitive market full of local bakeries and major brands.


• Main Challenge: The bakery lacked a clear visual distinction that reflected the quality of its products, making it appear traditional and unable to leave a strong impression on new customers.


• Objective: To create a visual identity design for a confectionery bakery that combines modernity with craftsmanship, reflecting the high quality and excellence offered by the bakery, while building a strong and attractive image for customers.

Challenges Before the Identity Design
Before collaborating with Hawiat – a visual identity design company in Saudi Arabia, the bakery faced several key issues that hindered its growth and differentiation in the market:

1. No professional logo representing the brand:
   The bakery was using temporary or unprofessionally designed logos, which reduced its credibility with customers. A logo is the first visual touchpoint between the client and the brand, and its absence or weakness weakened the first impression.


2. Inconsistent colors across packaging and social media:
   Without a defined and approved color palette, products appeared scattered and inconsistent across different platforms and packaging materials, affecting the ability to quickly and easily recognize the brand.

The Importance of Intervention by Hawiat
This highlighted the urgent need for a visual identity design company in Saudi Arabia with expertise in the food and bakery sector. Hawiat offers comprehensive expertise in building visual identities for bakeries, covering:

(The intervention paved the way for implementing a successful strategy in designing a visual identity for a confectionery bakery, giving the bakery visual distinction and a strong presence in the Saudi market.)